Project Carta

Brand intelligence for market makers

Perception Mapping

Uncover people’s true feelings about your brand. Measure and visualize brand associations to shape positioning strategy that outsmarts the competition.

Perceptual Mapping

Uncover people’s true feelings about your brand. Measure and visualize brand associations to shape positioning strategy that outsmarts the competition.

Identity Assessment

Discover what makes your brand stand out in the world. Deconstruct and evaluate individual brand assets to decide what to accentuate and what to evolve.

Identity Assessment

Discover what makes your brand stand out in the world. Deconstruct and evaluate brand assets to decide what to accentuate and what to evolve.

Identity Audit

Discover what makes your brand stand out in the world. Deconstruct and evaluate individual brand assets to decide what to accentuate and what to evolve.

Funnel Analysis

Identify disconnects in your brand experience. Assess each stage of the customer journey to unearth opportunities and determine where to invest resources.

Funnel Analysis

Identify disconnects in your brand experience. Assess each stage of the customer journey to unearth opportunities & determine where to invest resources.

Funnel Analysis

Identify disconnects in your brand experience. Assess stages of the customer journey to surface opportunity and determine where to invest resources.

Experimental Studies

Resolve tough questions about your brand, customers, and competition. Harness emerging methods to get to answers faster and generate greater momentum.

Approach

Strategically Driven

Grounded in modern brand theory to deliver insights that are both perceptive and practical.

Supercharged by AI

Utilize cutting-edge research tools & techniques to get to reliable answers more quickly.

Crafted with Care

Service with an attention to detail only made possible through genuine human touch.

About

Based in Los Angeles, California, Project Carta's team of research and strategy experts has worked with some of the world's most innovative brands and agencies since 2009.

hello@projectcarta.com